The Fourth Edmonton Will Be Your Maternity Shopping Haven

All communities need a space where parents can feel safe and supported, and The Fourth in Edmonton offers just that. As an Edmonton maternity photographer, I recommend The Fourth to any expectant or new moms in the area. This store was founded to bring the parenting community together by offering a wide variety of high quality, trendy, comfortable maternity and nursing clothing while also hosting a number of community events to help bring parents together in a warm and welcoming environment. 

About The Fourth Edmonton

5015-111 St NW, Southgate Centre, Second Floor, Edmonton, AB, T6H 4M6

More than your typical Edmonton maternity shop, The Fourth is a local shop that advocates for maternal mental health. Something that affects almost ¼ of women as they go through pregnancy and postpartum. Founded by Iris Toon in 2020, The Fourth’s vision is to be a shop that features clothing that is comfortable and stylish for pregnancy and beyond. They focus on a minimalist aesthetic and lots of black-hued items. The Fourth’s collection is trendy and stylish, setting them apart from other maternity lines. 

They also help moms find pieces that transition them from pregnancy through postpartum recovery, with clothing that is both beautiful and functional. As a mom of three, Iris’ vision for the store is inspired by her own journey into parenthood. She has always been interested in fashion and clothing. The Fourth has become a project near and dear to her heart as she strives to serve her local community with high quality pieces that are trendy and comfy. 

Products

The Fourth was founded with the mission to build community by empowering and inspiring Edmonton moms through fashionable clothing, in-store workshops and events, and collaborations with small businesses. The Fourth’s collection is stylish and comfy, making pregnancy and postpartum recovery a little easier for moms. The store’s name comes from the saying “the fourth trimester.” This refers to the postpartum healing period as moms adjust to life with a new baby. The store’s founder, Iris, is a big proponent of maternal mental health. 

Maternity clothing at The Fourth includes leggings, bras, pants, jeans, sweaters, shorts, tops, sleepwear, loungewear, and swimwear. The clothing comes in a wide range of sizes, including petite options. Maternity clothes are stylish and made from comfortable, stretchy materials, perfect for moms-to-be. 

In addition, The Fourth has items for labor and delivery, including gowns, healing balms, healing sprays, and mesh underwear. They also carry several stylish and functional diaper bags to carry all of your new baby’s supplies. The Fourth’s skincare collection includes items that assist in postpartum recovery and healing. 

Specialty

The Fourth features an amazing variety of maternity and nursing clothing in Edmonton. But they also go beyond that and offer many community events and workshops. There are both free and paid events offered each month. Events are open to moms, dads, grandmas, grandpas, and other caregivers. There is also a free weekly moms group.

Events include Coffee and Convos Moms Group, which meets every Tuesday and Wednesday. There is also a Bring Your Own Craft Night, Free Fitness Fridays, and many other events perfect for parents to come together and support one another. 

You Will Love Everything You Find At The Fourth Edmonton

As an Edmonton maternity photographer, I highly recommend The Fourth Edmonton to any expectant or new moms looking for great maternity and postpartum clothing. Or for those just looking for a group or space where they can meet with other moms in similar stages of the journey. From beautiful and trendy maternity clothes, to nursing clothing and accessories, to community events and support groups, The Fourth is an amazing resource for Edmonton families. 

As you browse through beautiful maternity pieces at The Fourth, consider picking out a special outfit to wear for a photoshoot with me. I’m a maternity photographer based in Edmonton, and I love working with local expectant moms to celebrate this amazing season in their lives. If you’re interested in learning more about my work, please visit my website and take a look at my portfolio! 

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Ana

I’m Ana, your multi-published professional baby photographer with over 7 years of experience.